David Warfield is a media mogul and tabloid publisher who owned the The Daily Planet in Superman IV: The Quest for Peace. Upon his takeover, he fired Perry White, replacing him with his own daughter Lacy Warfield as editor. He then turned the Planet into a sensationalist tabloid, saying the point of a newspaper is to get readers. When the employees protest, Wanamaker says that declining readership is what caused the financial problems of the newspaper in the first place, which is why he took over. Meanwhile, Superman has an issue with a little boy writing to him over the dangers of nuclear war, and decides this is not an issue that can be fixed immediately. Warfield, clearly indifferent to the deeper issues at hand, seizes on Superman's inaction to post a headline "SUPERMAN TO SCHOOLBOY: DROP DEAD", which Lacy objects to, and her father again points out how this will get the newspapers flying off the newsstands.
David Warfield gets his comeuppance in the end when Perry White returns wanting his old job back. Warfield scoffs at this, until he learns in shock he has been relegated to a minority shareholder. White has secured a loan which allowed him to buy most of the newspaper's shares of stock, which not only will allow to get reinstated as editor, he is majority shareholder. Now that White is the owner of the newspaper, he returns it to its former reputation, pleasing Clark Kent and Lois Lane.
